Enterprise Poetry

                      Home   About |  How To  |  Examples

350 B.C. - 
"It is not the function of the poet to relate what has happened, but what may happen what is possible according to the law of probability or necessity. The poet and the historian differ not by writing in verse or in prose...The true difference is that one relates what has happened, the other what may happen."

, Poetics


The word poetry is derived from the ancient Greek verb poieo which translates "create." Enterprise poems explore the possibility of creating new enterprises. An enterprise poem starts with an idea for an enterprise that doesn't yet exist.

One enterprise poem format starts with a description of the new enterprise from a date in the future. This might be a new product, process, government structure, social movement, or any human enterprise. The middle section tells the story of how this enterprise came to life. What were the driving forces that caused it to happen? The last section brings us back to the present. Key elements in this format include brevity designed to provoke the reader's imagination to "fill in the blanks" between today's reality and the future enterprise.

November 2007 - London Business School LABNOTES - "Poetry Inc" by Brian Mulconrey - "Webster's Dictionary defines strategy as, 'the art of devising or employing plans or stratagems toward a goal.' The difficulty with this definition is not what it says about creating strategies but what it leaves unsaid. Devising plans, employing plans, and reaching goals sounds very tidy. But this is like describing songwriting as the art of devising lyrics and employing musical arrangements, toward a goal. Something is missing..." (Continued on Page 5...)

MIT Enterprise Poets Prize in Imagining A Future: This annual prize is awarded to MIT graduate and undergraduate students who submit essays, short stories, poems, video clips, virtually any media that compellingly imagines a future human enterprise. The word enterprise is used in the broadest possible sense to include products, processes, companies, industries, forms of government, social movements, artistic forms, virtually any human enterprise... (Continued...)


In his upcoming book Tomorrow's Enterprises, futurist and innovation consultant Brian Mulconrey reports from a series of future checkpoints over the next few decades to explore what enterprises might emerge from six forces driving the future of innovation TODAY. These forces are vividly illustrated with inspiration from the work of today's leading scientists, engineers, entrepreneurs, and philosophers. The brief trips into the future used in the book represent a powerful tool for understanding the impact of these key driving forces on today's decisions..

Pre-Order Today at Amazon.com

May 2006 - "What can a poem tell you about your business that earnings reports cannot? For one thing, it can offer an inspiring vision of what is possible, rather than exclusively a historical perspective...A unique new form of business foresight, then, is 'enterprise poetry,' the brainchild of business consultant and poet Brian Mulconrey." 
from World Future Society's futurist UPDATE

Send Questions or Comments to: Letters@EnterprisePoetry.org

(c) 2005-2015 - All Rights Reserved.